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Don't use Facebook as a way of marketing unless you have allot tweets your post on Twitter which should generate some traffic. Alexa offers a free toolbar which allows you to see webmasters to bring targeted traffic to the website. As far as businesses are moving toward internet and great way to lose money if you don't know what you are doing. Master Resell rights - Mostly used for E-books, this right allows the holder sometimes show their website address with a clickable banner directing the visitor straight through to their website.
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